PJ Library in New York Marketing Manager



About PJ Library

PJ Library, a program of the Harold Grinspoon Foundation, was launched with a humble beginning in 2005, sending books to children in western MA about Jewish holidays, culture, and values. Today, PJ Library has exploded into an internationally recognized, $36M global cultural literacy venture that partners with philanthropists and Jewish communities around the world to provide families raising Jewish children with the gift of free, high-quality children's books and resources that foster deeper engagement with Jewish life.

The Harold Grinspoon Foundation (HGF), founded in 1991 by real estate guru and businessman, Harold Grinspoon, is one of the most entrepreneurial and business-oriented non-profits in the nation. Based in the Springfield, MA area, and with over 130 employees, HGF is committed to enhancing global Jewish life. The Foundation offers the stability of a thirty-year established organization; the creative, exciting and fast-paced nature of a start-up; and the long-term growth opportunities of an endowed Foundation committed to its mission for decades to come.

Position Overview

PJ Library reaches approximately 40,000 children ages 0-12 across New York City, Westchester, and Long Island. Further, PJ Library maintains formal partnership relationships with over 130 New York Area Jewish organizations, including synagogues, community centers, schools, camps, and other grassroots organizations.

While each month we welcome nearly 500 new PJ Library subscribers, we aspire to grow that number in order to a) keep pace with “age outs” - our oldest subscribers reaching the end of their PJ Library tenure, and b) ensure more homes receive PJ Library books and resources across the New York area. With its significant footprint, PJ Library still has meaningful growth potential.

The PJ Library New York Marketing Manager will ensure that a growing base of families across New York City, Westchester, and Long Island learn about PJ Library and enroll to receive books every month.

Working in coordination with the national marketing team, the New York Marketing Manager will drive growth through affiliates - the 130+ partners, other Jewish and secular organizations - as well as by direct marketing through email, social media, paid advertising, and in-person channels.

The Marketing Manager joins the close-knit and dynamic PJ Library team in New York. This is a full-time position reporting to the Director PJ Library in New York and based in PJ Library's New York office in midtown Manhattan.

Responsibilities

  • Affiliate marketing: Partner with New York-area Jewish organizations (“partners”) and select secular organizations to promote PJ Library to prospective new families

    • Develop and execute the approach to subscription acquisition through partners; create marketing calendar; implement new initiatives and establish annual recurring promotions (e.g. aligned with school registration or holidays)

    • With PJ Library New York Engagement Lead, forge and sustain strong working relationships with partners; “sell” and sustain PJ Library

    • Work closely with PJ Library's national marketing team to develop and deliver collateral to support partners' marketing efforts

    • Promote partners' family engagement programming to reinforce the value of the partnership and to ensure PJ Library serves as a trusted connection to Jewish community

    • Identify sponsorship opportunities and lead execution, in partnership with national marketing team colleagues

  • Direct marketing: Message directly to subscribers and prospective subscribers to drive new enrollments

    • Conceptualize and execute email and social media communications to New-York-area subscribers and prospective subscribers aligned with PJ Library's national brand, marketing strategy, and voice; create and maintain the marketing calendar

    • Tailor national digital strategy for New-York-area implementation; identify local placement opportunities, nuanced approach to target audience, and adjustments to messaging that drive differential conversion in New York

    • Identify opportunities to meet prospective subscribers in community through sponsorships and/or in-person outreach (tabling)

    • Pursue new channels to reach prospective subscribers, including programming in secular spaces

    • Over time, grow PJ Library's brand presence in the New York market

    • Represent HGF and PJ Library with vendor and co-branding partners; forge and sustain strong working relationships

  • Data at the center: Maintain an unwavering focus on data, making data-driven decisions to refine strategy and execution

    • With data-team and marketing-team partners, examine data on a regular (daily/ weekly/ monthly) basis

    • Draw insights from data; refine strategy and adjust execution accordingly

    • Report back to PJ New York and national marketing team colleagues and lead data-informed discussions

    • Craft reports to partners, leveraging data to inspire and deepen commitment to our shared goals

Qualifications

  • Bachelor's degree preferred or equivalent combination of relevant education, certification, training, and experience

  • Creative thinker who focuses on key initiatives and executes with excellence

  • People-person with a proven track record of forging and sustaining strong, productive working relationships with internal and external partners; experience in a sales environment a plus

  • Outstanding written and verbal communications skills; able to quickly learn PJ Library's voice to write copy for target audiences

  • Strong time management skills with the ability to juggle multiple projects at once

  • Proficiency with Mailchimp or other email marketing systems and content management systems

  • Fluency with Facebook, Instagram, Twitter, YouTube, and other social media platforms and related analytics

  • Experience with multi-channel digital marketing including display, search, social, and targeted video

  • Experience with Google analytics (GA certification a plus)

  • Knowledge of Jewish community and Jewish communal organizations (preferred) knowledge of Russian-speaking Jewish community a plus

Experience:

  • At least four years of experience in B to C marketing, advertising, or a related field

  • Experience in business development a plus

  • Track record of developing successful marketing campaigns with measurable results

  • Experience building strong and productive relationships across internal teams and with external partners

  • Experience managing projects a plus

Physical Requirements:

  • Ability to travel across New York City, Westchester, and Long Island

  • Ability to staff evening and weekend events on occasion

Compensation

Salary:

  • Competitive salary commensurate with qualifications and experience.

Benefits:

  • Health insurance

  • Dental and vision insurance

  • Short- and long-term disability insurance

  • 401(k) retirement plan with employer match

  • Paid sick, holiday, vacation, and personal time

  • Flexible work policy with hybrid in-person/remote work

Apply Here

*Vaccination against COVID-19 is a condition of employment. The selected candidate will be required to provide proof of vaccination to Human Resources prior to start date. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.

The Harold Grinspoon Foundation is an equal opportunity employer. All qualified applicants are invited to apply. For more information about the foundation and its programs, visit www.hgf.org.