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GET THE WORD OUT
Using various publicity strategies is crucial to successfully connect arts, culture, and education programs with their intended participants. We developed the following samples, tip sheets, media contact lists and other materials to help you. Some were prepared with the help of media consultant Bill Sweet, and shared at local publicity how-to workshops last winter. Send us your ideas and examples and we’ll share them here!
CONTACT LISTS
Local Media Contacts - These documents, in EXCEL, provide data in two forms – general information and for labels (see tabs along bottom). Contact us if you need help with these lists:
Local Jewish Organizations - This document has contact information for the area’s synagogues, day schools, and communal organizations.
PUBLICITY ADVICE
Press Release Basics - Some sound advice and examples of what goes into creating an effective press release/news release is offered.
PUBLICITY PLANNING
WORKING WITH THE WESTERN MA JEWISH LEDGER
Editorial Guidelines - This document from our monthly regional newspaper, the Jewish Ledger, offers useful tips for preparing your news stories
WORKING WITH THE BERKSHIRE JEWISH VOICE
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