Need help reaching the right audiences?

The following samples, tip sheets, media contact lists, and other materials can help.

Local Media Contacts

The Excel documents below provide data in two forms: as general information and as a means for producing mailing labels.

• Newspaper/Print (Excel)
• Radio (Excel)
• TV (Excel)
• Colleges (Excel)
• Local Jewish Organizations (Excel)
  (Synagogues, Day Schools, Communal Organizations, etc.)
  

Publicity Advice

• "Essentials of Effective Publicity" (PDF)
  Workshop Handout: This repurposed PowerPoint presentation includes is a compilation of marketing and publicity advice.
  

Publicity Planning

• Marketing Timeline Worksheet (Word)
• Marketing Timeline Worksheet (Excel)
• Case Study: Marketing a Yiddish Theater Project (PDF)
  Publicity plan for Director/Producer Debi Caplan's play, "The Magic Mirror."

Western Massachusetts Jewish Ledger

• Editorial Guidelines (PDF)
• Editorial Schedule (PDF)